Red Creative Insight
In the chaotic, ever-shifting realm of today's market, brands aren’t just logos on a business cards or websites – they're living, breathing entities.
Just like anything brand identities age, lack energy and sometimes they stall not knowing which direction is best.
But we’re not focusing on the setbacks of using a mature brand identity instead we want to highlight how much of an impact it would have to your brand by revitalising it.
If you’re sensing that your brand’s look is beginning to dwindle, don’t worry we have the perfect guide to reinvigorate it and ensure it’s back grabbing your audience’s attention in no time.
Identifying when it's time to enliven your brand
The subtle signs begin quietly. Perhaps a dropping click-through rate here, a waning loyal customer base there, or maybe the buzz around your brand isn’t as loud anymore. Whilst it could be just a phase that reflects the ever-changing markets, normally it is a sign it is time to boost your brand. Your products or services that used to demand attention are no longer original, with you audience’s purchases drifting away and metrics continuing to fall rather than rise its time to take notice.
The art of brand revival
Revisiting your brand’s core essence and understanding how to make it resonate with your audience is key. Every brand has its roots, its tales of where it has come from, what it has gone through and where it is going so it is essential to reflect upon these stories, because within them often lies the seeds for your brand revival.
Take a look back at your initial vision for your business, what drove the brand’s creation? That authentic spark might just be the catalyst for its renewal. From here we would recommend looking back and understanding how the market received your brand at it’s peak of success. This moment will offer insights on how to strike the chord once again. Once you have collated all your information it is time to take a step forward and shake things up, challenge your conventions and rewrite your brands playbook.
The moment has come to refresh your brand
With the backing of all your findings you may consider a visual refresh, an impactful logo, eye catching colour scheme or stand out iconography. If visuals are not required an update on your brand’s narrative and how you communicate with your audience is what you need to explore to rekindle interest and curiosity.
You can infuse your brand’s voice with contemporary messaging, embracing cultural nuances that resonate with today’s audience. But be careful, as you step towards the mega trends don’t forget to remember who your brand is and what you stand for.
Once this is complete its time to launch your revitalisation campaign. This can be through user-generated content, interactive sessions or a webinar, all are fantastic platforms to create engagement and a buzz around your brand. However if these activations do not resonate with your audience personalised emailers, Instagram Ads or TikTok announcements are also fantastic avenues to explore.
With the revitalisation of brand well underway its key to not sit back and watch the impressions, ROAS, click-throughs rocket, take time to evaluate what is working well and what is not. Make little tweaks to your email campaigns, switch up your user-generated content to ensure your revitalisation continues to ride the wave for as long as possible.
Embrace the feedback
Involving your community in the rebranding process and making them stakeholders in your brand’s resurgence opens the doors to hearing feedback that will make you grow stronger. Inviting your audience to have their say not only provides you with direct insights but also has the potential to build your brand loyalty, giving you dedicated advocates who will spread your story.
In a world of polished advertisements, raw and authentic interactions can stand out. Whether it’s behind-the-scenes looks, live streaming or honest discussions through reels through missteps on the brands behalf and what you have learned from them will forge deeper connections.
In conclusion
Everything moves in cycles, the success of your brand revitalisation will peak and trough, you will see quiet moments off set by the buzz of your refresh rocketing into success. Each phase has an opportunity to learn and develop, revitalising your brand isn’t about hitting the nail on the head and moving on, its about the journey, that is how you can ensure you gain the human touch and the human connection with your audience. At the end of the day, behind every click, engagement and purchase, it is a human pushing the button. Brands don’t just exist in the market – they live in minds and hearts. Cultivate genuine human connections, and you’ll forge a durable brand bond.
Here at Red Creative we’re more than Designers and Producers we’re authors in your brand’s revitalisation story and we can’t wait to get started.
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