Design Edition
First things first, what is graphic design. Well, it's a fascinating field that involves various visual elements such as images, text and other assets to communicate a message or initiate an action from you aka ‘BOOK NOW’.
It’s a form of visual storytelling which utilises visually appealing designs with colour, typography and compositions to communicate ideas and information to your target audience in an engaging and memorable way.
We are surrounded by graphic design, it impacts how we interact with the world. From eye catching bus livery to social ads, iconic logos to memorable film credits, design is an essential part of our daily experience.
From our perspective graphic design is more than just looking good. Well-designed graphics can convey complex ideas and emotions in a way that words alone can’t, they provide impact to your brand’s narrative.
But why is graphic design important for the success of your business? Great designs will boost your sales. As human beings, we are susceptible to things that look good, that catch our attention and invoke emotion in us. Take for examples Coca-Cola's “Share a Coke” campaign. For the first time in decades this credited the brand with a 2% rise in sales at launch. Coke didn’t rebrand or create a new product it just transformed the design of the product packaging to create a “just for you" feeling by personalising the bottles with individual names.
There are many different types of graphic design, here at Red we have an amazing team of designers that have expert skills in numerous areas. Discover some of these below!
Branding & Logo Design
The evolution of logos over time is fascinating, take the Pepsi logo all the way back to 1893 to where it is today. It is a true representation of graphics that have transformed over the last 100 years. Branding and logo design develop distinctive visual identities for businesses. This includes types of logo design, colour palettes, typeface and brand guidelines to ensure that your target audience is left with a memorable and unified picture.
Web Design
Our team of designers collaborate with developers to create user-friendly website layouts visually appealing components and compelling experiences. Check out our latest website with GWD. Navigation, responsiveness and aesthetics are crucial for a seamless experience across all devices.
Motion Graphics
Motion graphics are essentially ‘graphics with movement’. From classic Hollywood films to cutting-edge Instagram content, designers have used motion graphics to tell stories for decades. Film studios pioneered the discipline in the 1950s, using graphic designers to create film titles that not only listed the cast and crew but also conveyed the sense of the film through colour, text, illustration style and pacing movement. These principles can still be seen across all digital touchpoints today.
Packaging Design
Many would say this is the forgotten marketing medium. From our point of view, packaging is the perfect example of graphics and user experience working together to create a memorable moment for your customer. Selection of typography, colours, shapes and materials that align with your brand’s identity and target audience is an inseparable part of packaging design.
Print and Editorial Design
This segment of graphic design involves creating layouts for printed materials like magazines, brochures, books and newspapers. We focus on typography, visual hierarchy and composition to ensure readability, coherence and aesthetic appeal. Alongside this how the printed material feels in your hand is also important. Opening a brochure is a sensory experience, how does the paper feel, is it heavily textured, smooth and silky? Key elements include colour harmony and selecting eye-catching images.
Social Media Design
This is the practise of creating visuals for social media platforms such as Instagram, Facebook and TikTok. This includes static and animated content. It’s important because it helps create brand recognition and adds to the overall aesthetic of your brand page. We use it to capture the attention of your audience and engage them with your brand.
Good design stands between you and your customers. It can be a logo they recognise and love, a user-friendly website or ads they can’t help but click on. Graphic design is also an investment in the future of your business. To summarise, graphic design is very important to your brand, we would love the opportunity to discuss this further about how we can help your brand. Get in touch.
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