With GWD UK.
Supporting the launch of an exciting Womenswear and Kidswear brand in the UK.
Since it’s launch in 2023 the team here at Red have been working tirelessly on everything from brand development to a social engagement strategy, building and maintaining GWD’s voice across all of its channels to the success it is today.
GWD is a contemporary British fashion brand created by design legend and iconic retailer George Davies. Specialising in clothing for women and kids, GWD uses the knowledge gained by George and the team over the past two decades to create products customers love and trust.
We were tasked with four core goals to assist the GWD team in gaining traction in the UK fashion section, establishing them as a high street name.
What We Did
GOAL 1
Brand Development
Starting from the foundations the creative team formulated an exciting Brand Bible containing everything from GWD’s logo, fonts, colours and visual direction. This ensured coherency across any material from videography to website UX. We also worked towards establishing the brand’s tone of voice, providing relatable taglines and manifestos for their customers to engage with
GOAL 2
Content Production
The beauty of being a full service agency is we can create all your content under one roof. From creative campaigns to ecommerce visuals, the team covered all visual materials in house with both location and studio shoots. We were challenged with producing video-first content for Instagram Reels and TikToks to drive growth and engagement.
Producing video-first content for Instagram Reels and TikToks to drive growth and engagement.
GOAL 3
Social Engagement Strategy
From defining the mission to delivering the strategy, we took the time to understand GWD’s ethos and values to ensure our plan took them to the next level. As the brand growths from strength to strength we will ensure the strategy evolves with them, keeping them up to date across all their digital touch points.
GOAL 4
Website Management
We were tasked with three elements for GWD’s website. The framework development, providing a bank of assets and managing it post launch. You deserve a website that puts your brand centre stage and GWD was no exception. Marrying function with beauty is what we do best, ensuring their website converted users into customers.
The Results
Organically reached 123K customers within the first 3 months of launch.
Increased ROAS by 20%
Generated over 27k engagements
Rachel GWD’s resident Creative Content Manager, said:
"Working with the Red Creative team has always been a seamless process. From generating fashion-forward and innovative concepts for our campaigns to executing these campaigns with impeccable attention to detail, we truly couldn’t ask for more of a creative agency. Every member of the team whom we have worked with has brought passion, dedication and a drive to not only fulfil but exceed our briefs to a top-quality standard. We’re very lucky to work with Red Creative and can’t wait to see how they can elevate the GWD brand further in the years to come".
If that sounds like we could be the perfect partner for you, then let’s make something great together.