Behind the Brand

Loomi Active

We recently teamed up with Scottish activewear brand Loomi to help elevate their digital presence and bring fresh energy to their latest campaign.

Specialising in high-quality base layers, beanies, and socks designed for trail running, Loomi is built on a foundation of performance, simplicity, and a deep respect for the wild Scottish landscape. Our goal was to reflect that spirit through a complete creative refresh - modern, functional, and full of momentum.

We began by directing the creative concept and visual identity for a new campaign, setting the tone with a look and feel that’s rooted in movement, texture, and the raw beauty of running outdoors. From there, we refreshed Loomi’s e-commerce photography -focusing on clarity, consistency, and versatility across product shots and lifestyle content. We also reworked their website to streamline the user experience and better showcase the technical design of each product. The result is a digital space that feels both elevated and authentic, built to grow with the brand.

To round things out, we delivered a bank of new social content tailored for Loomi’s community - designed to engage their audience with a mix of pace, purpose, and personality.

Loomi is a brand we admire for its clarity of vision and commitment to doing things well. It’s been a pleasure helping shape their next chapter.

Explore More