Behind the Brand
- hollycockerton
- Jun 6
- 1 min read
Blooming
This Summer, we're excited to share one of our latest collaborations with Blooming: Saudi-based lingerie and nightwear brand.
Our 'Express Your Journey' Summer campaign was designed to celebrate and support women through every stage of their life - from teenage years, to being a bride, Blooming is there all along the way. The campaign highlights a story of growth, resilience, and style identity - told through refined design, thoughtful architecture, and a feminine strength. Campaign visuals centre around the powerful arch motif - symbolic of transition, evolution, and passage, the arch became the cornerstone of the creative direction. It's soft curves and clean structure strike a balance between femininity and modernity, representing both the beauty of movement and the strength found in every step forward.
From the initial creative concept to social and print designs, we set to build a visual language that felt both sophisticated and emotionally resonant. The staple arch shapes featured in the campaign set, were also then taken seamlessly into digital designs and physical store displays where windows don't just display product but frame the brand story. Incorporating seasonal props for holiday seasons such as branded luggage, travel stamp icons, and floating cloud cutouts helped highlight relevant collections and inspire passers-by to explore the store.
Express Your journey reminds us of the power of visual storytelling through print - how design can elevate, empower, and inspire customers. With this campaign, our client reaffirms their role as not just a retailer, but a partner for women in every chapter of their life.
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