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CLIENT
House of George New Menu
SERVICES
Campaign Creation, Photography, Social, Email, Digital
DESCRIPTION
Photography for House of George Small and Large Plates.
House of George New Menu
Campaign Photography
We created a lifestyle-led campaign around the small & large plates collection, shooting outdoors with real people to create a relaxed and natural feel. The photography focused on the new dishes, capturing the social side of the collection and creating a more engaging way to showcase the new plates.
Our approach focused on creating photography that felt natural, social and relevant. The campaign imagery and digital content were developed together, allowing the creative to work consistently across all the wider campaign deliverables.
The result was complete photography of the small & large plates, with over 200 images shot across lifestyle, product and social content. The campaign was rolled out across social, email, website and wider digital channels, creating a consistent visual story throughout.
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