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CLIENT
George W. Davies January
SERVICES
Strategy, Campaign Creation, Photography, Video, Digital, E-commerce, Social
DESCRIPTION
New season campaign imagery, video and digital content used across social, website and e-commerce.
George W. Davies January
Campaign Creative
We developed a fresh creative direction for the January campaign, focused on occasionwear. The campaign combined statement pieces, bold backdrops and considered styling to create a strong visual identity for the new season.
Our approach focused on creating a strong content library from one campaign shoot, combining hero photography, lifestyle imagery and video. The content was planned across social, website, e-commerce and digital campaign activity, giving George W. Davies a consistent visual direction.
The result was a complete January campaign across digital, social and e-commerce, introducing GWD’s new-season collection through a consistent mix of campaign imagery and video.
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