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CLIENT
George W. Davies April
SERVICES
Strategy, Campaign Creation, Photography, Video, Digital, E-commerce, Social
DESCRIPTION
April campaign showcasing the new collection through bold campaign imagery, video and digital content.
George W. Davies April
Campaign Creative
We developed a bold spring creative direction built around a vibrant green backdrop and oversized florals. The setting created a strong visual contrast with the collection, bringing the pieces to life while giving the campaign a fresh and distinctive look.
Our approach focused on creating a strong visual identity for the April campaign, using the set, styling and collection to create bold and engaging content across photography and video.
The campaign delivered 45 hero campaign images, 80 e-commerce images and a full suite of social first content, creating a complete digital campaign across George W. Davies’s website and social channels.
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