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CLIENT
Blooming Swim and Bridal
SERVICES
Strategy, Campaign Creation, Photography, Video, Production, Digital, E-commerce, In-store
DESCRIPTION
A single campaign bringing Blooming Swim and Bridal together, creating a connected visual story across social, website, e-commerce, in-store and video.
Blooming Swim and Bridal
Campaign Strategy
We developed one campaign built around two distinct moments. Morning focused on Swim, capturing a relaxed, sun-led lifestyle, before transitioning into Bridal in the early evening - a culturally relevant setting that reflects the tradition of evening weddings in Saudi Arabia. Each setting gave the collections their own identity while keeping the overall campaign connected through a cohesive visual story.
Our approach focused on bringing both collections together within one production. We captured hero photography, e-commerce imagery and video, creating content for use across social, website, e-commerce, and in-store.
The result was a complete Swim and Bridal campaign, with one connected creative direction carried across digital, e-commerce, in-store and campaign video.
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