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CLIENT
Blooming Intimates
SERVICES
Strategy, Campaign Creation, Photography, Video, Production, Digital, Web
DESCRIPTION
Communicating the collection story through online touch points and bespoke in-store activations and events.
Blooming Intimates
Campaign Visuals
We created a complete suite of campaign content, including tabletop, ghost mannequin, e-commerce, styled e-commerce, photography and video. This gave the brand a consistent collection of assets that could be used seamlessly across every stage of the launch.
Our approach focused on delivering a joined-up campaign that combined e-commerce, creative content and social storytelling. By producing every asset within one visual direction, we ensured consistency across every customer touchpoint.
The integrated campaign delivered a cohesive launch across digital channels, with paid advertising reaching over 5.6 million users and significantly increasing brand awareness ahead of the collection release.
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