CLIENT
Blooming Autumn
SERVICES
Strategy, Campaign Creation, Photography, Video, Production, AI, Digital, Web
DESCRIPTION
New Autumn campaign rollout across all digital touchpoints, bringing the collection to life through campaign imagery.
Blooming Autumn
Campaign Strategy
We developed a “Within Her World” creative concept built around the natural rhythm of the day, from morning rituals through daytime moments to evening celebrations. By planning three distinct environments within one production, every collection became part of one connected campaign, maximising content and value from a single shoot.
The creative approach was designed to create a versatile mix of campaign imagery, lifestyle content and video for use across the website, social, digital advertising and wider campaign rollout in stores.
Our approach focused on creating a cohesive campaign from one day’s production. We created three distinct themes, capturing campaign photography, lifestyle content and video for use across Blooming’s website, social and digital channels.
The result was a complete Autumn campaign across web, social and digital, with a strong and consistent visual story carried across every touchpoint. AI e-commerce photography further extended the collection across the website, creating a wider range of content.
