Blooming Swim
We brought creative direction and production together for Blooming’s Swim campaign, combining a half-day campaign shoot with e-commerce photography to create a complete library of content.
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CampaignPhotography
We produced a half-day campaign shoot for Blooming’s Swim collection, capturing a focused set of campaign imagery across women’s and girls’ swimwear.
The production was planned to maximise the content captured within the shoot, creating both final campaign photography and short-form video for use across social and digital channels.
The production included:
Campaign creative direction
Half-day campaign shoot
Women’s and girls’ swimwear
Campaign photography
Campaign reels
Behind the scenes content
Still life photography
Post-production and retouching
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E-commerce Photography
Alongside the campaign photography, we created a wider library of e-commerce imagery across Blooming’s Swim collection.
We photographed both the women’s and girls’ ranges, creating consistent product imagery across the collection.
The production included:
Women’s e-commerce photography
Girls’ e-commerce photography
Product and model imagery
Product flatlays
Professional retouching
Colour correction and image finishing
4
Campaign reels
Four short-form campaign reels were created alongside the photography, giving Blooming additional video content for social media and digital marketing.
40
Final retouched campaign images
40 final campaign images were captured and professionally retouched, giving Blooming a focused library of campaign photography for the Swim launch.
150+
E-commerce images
We created over 150 e-commerce images across the women’s and girls’ Swim collections. The imagery was produced to provide consistent product photography across their e-commerce platform.
