Blooming
A playful Eid campaign for Blooming, combining digital content and lifestyle-led campaign photography to celebrate their new pyjama collection.
[01]
Digital
We developed digital content to communicate the Blooming Eid campaign across online touchpoints, bringing the story of the pyjama collection to life through engaging visuals and campaign messaging. The digital approach focused on celebrating the comfort, joy and connection of Eid, creating a consistent experience across the brand’s platforms. We also supported bespoke in-store activations and events, connecting the online campaign with the in-store experience and encouraging customers to engage with the collection.
[02]
Campaign Photography
We created a playful, lifestyle-led campaign showcasing Blooming’s Eid pyjama collection through warm, relatable moments of togetherness. Using considered styling, set design and creative direction, we captured the joy of celebrating Eid with family and friends while maintaining a contemporary fashion aesthetic. The resulting imagery brought the collection to life and gave the brand campaign assets to use across its digital channels and wider marketing.
30
Campaign images
Final campaign imagery capturing Blooming’s Eid collection through playful, lifestyle-led photography.
10
Still-life images
Still-life photography captured on location, showcasing the collection through considered product styling.
17
Videos produced
Campaign and social videos created to bring the Eid collection to life across digital channels.
