Blooming Autumn
Blooming’s Autumn campaign captures the rhythm of everyday life, from slow mornings to relaxed afternoons and evening gatherings. Combining on-location photography with a hybrid e-commerce approach, we created more content from a single production.
[01]
Campaign Strategy
We developed the creative direction around the changing moods of the day, shaping the campaign into three chapters: morning, midday and evening. Each chapter was designed around a distinct atmosphere, bringing together carefully considered settings, styling and product categories to create a natural flow throughout the campaign. The result was a connected seasonal story that captures the feeling of home and the everyday moments that make it special.
[02]
E-commerce Photography
Alongside the campaign photography, we created an extended library of e-commerce imagery using a hybrid approach that combined traditional model photography with AI-generated visuals. By photographing the collection on set and using AI to extend and adapt the imagery, we were able to produce a broader range of product content without capturing every variation in studio. This allowed us to maximise the value of the original shoot while maintaining a consistent visual style across the collection.
60
Hero campaign images
60 hero images were captured on location, giving Blooming a strong library of campaign photography to use across its seasonal launch.
350+
Extra untouched images
Alongside the hero imagery, the shoot produced over 350 additional untouched images, creating a broader library of content from the same production.
3
Different campaign scenes
Three distinct environments were created within the production, giving the photography variety while maintaining one cohesive visual story.
