FG4 Autumn
Campaign and e-commerce photography for FG4’s Autumn collection, showcasing the season’s clothing through an outdoor campaign shoot and product imagery.
[01]
Campaign Photography
The campaign, titled Kids Unleashed, created a story around FG4’s Autumn collection, focusing on kids being free to explore, play and be themselves. The outdoor photoshoot captured the children in a natural setting, bringing this idea to life through relaxed poses and a sense of freedom. The imagery showcased the collection while giving the campaign a clear story and identity.
[02]
E-commerce Photography
E-commerce photography for FG4’s Autumn collection, featuring boys’ and girls’ clothing against coloured backdrops. The shoot brought the different styles together through consistent imagery, while capturing video and social content to carry the *Kids Unleashed* story beyond the campaign. This created a mix of product imagery and engaging content to showcase the collection across the website, social and in-store channels.
27
Videos captured
Campaign, social and video content created to bring the Kids Unleashed story to life.
65
Final campaign images
Final campaign images capturing the Autumn collection across the outdoor shoot.
50
Final e-commerce images
Product imagery featuring FG4’s boys’ and girls’ Autumn collection against coloured backdrops.
