Liesl Taylor
We developed a cohesive brand identity and website for Liesl Taylor, supported by considered campaign photography. The project brought together visual identity, design and imagery to create a polished brand experience.
[01]
Branding & Website Design
We created a refined visual identity for Liesl Taylor, centred around a bespoke logo and considered colour palette. The aim was to build a brand that feels modern yet timeless, reflecting her personality and professional expertise. This identity informed the website design, creating a clean, intuitive and visually led experience that carries the brand consistently across digital touch points. From the initial impression through to the booking journey, every element was designed to feel cohesive, clear and considered.
[02]
Campaign Photography
We took an editorial-led approach to the photography, creating imagery that complements the new brand identity and strengthens Liesl Taylor’s visual presence. Through thoughtful composition, styling and creative direction, the photography captures a polished yet personal feel, reflecting her expertise and creative approach. The resulting imagery works alongside the branding and website design to create a consistent visual story across digital platforms and wider marketing materials.
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Final headshot imagery
Professional headshots captured to create consistent, polished imagery for Liesl Taylor’s brand and professional platforms.
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Product shots
Product photography created to showcase key details and provide versatile imagery for use across digital channels.
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Logo variations
Five logo variations developed in different colours, giving the brand flexibility across its website, marketing materials and digital touchpoints.
