CLIENT
Blooming
SERVICES
Strategy, Campaign Creation, Photography, Video, Production, Digital, Web
DESCRIPTION
Communicating the collection story through online touch points and bespoke in-store activations and events.
A Campaign Rooted in Culture and Connection
Blooming
Campaign
Vision
This campaign began with insight. Working closely with the brand, we developed a creative strategy that respected cultural context while celebrating the emotional significance of Eid, a moment centred on togetherness, ritual and joy.
Focusing on nightwear, we built the concept around a modern PJ party: an intimate, relatable scene of three young women getting ready together. Set within a bedroom environment, the narrative captured shared moments, doing each other’s hair, applying makeup, chatting and laughing, bringing warmth, authenticity and genuine emotion to the story.
The campaign was extremely well received, generating strong engagement online and driving increased footfall both in-store and across digital platforms. By combining cultural understanding with considered creative execution, the campaign not only elevated the brand’s visual language but delivered meaningful commercial results.
"We have worked with Red Creative over the past fews years ranging from creative strategies, photography, videography all the way to digital and instore design helping increase brand awareness and sales. The team are a pleasure to work with from start to finish of every campaign and project. They are always pushing their creative skills and ideas helping develop our brands identity whilst respecting our values and heritage showing the time and consideration in all work produced."
​
MAY BAHJAT KANOUNJI
CEO