FG4 WOMEN AUTUMN
THE BRIEF
To design the campaign for Autumn collections around a studio photoshoot to bring out the collection textures and colours against a neutral background and taking the shoot concept into window VM displays, lookbooks and instore decor. To achieve this we built a large window frame which was draped in voile to allow light to flood through from behind and create a soft, natural feel to the shoot. This was accompanied by a textured grey wall to balance the softness with a stronger background to add depth and choice on set to best shot the outfits.
Window ideas are always worked on ahead of the shoots to conceptualise ideas which we can test ahead of implementation and ensure everything will work and interpret in production as we visualise. Options are worked on around the chosen theme in detail to give our clients choice around equipment and adaption of available resources and budgets dependent on the time of year and footfall in store.
