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To move on all campaign imagery for the SS20 spring/summer season to visually illustrate the capabilities of the product and really sell the brand story. The product has many amazing and specialised medical qualities which the previous set of imagery really didn't portray. Our job was to visual convey the anti-aging, anti-poluting and sun-screening credentials which we delivered over a series of still-life creative shots, model imagery and textures, all with a 'real' feel to them - real models of all ages, genders and skin colours. A truly fabulous project to work on and with immediate impact across the brand.
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