EQUIPMENT DESIGN & RENDERS
THE BRIEF
To update the zohoor alreef bodycare environment with a 'subtle french inspired' aesthetic which met the brand guidelines, colour palette and creative within budget for creative development, testing and delivery. Our starting point was the planning of product distribution around the store to allow for customer flow to create maximum exposure of product, easy accessibility to products and featured showcase areas to display hero products. We wanted to create and environment with was both aspirational and unique to the brand, to stand it apart from competitors and create a welcoming and easy to shop layout.
Subtle brand placement around the store through shapes and graphics becomes brand recognisable to the customer, Highlighted colours add freshness and larger perimeter bays showcase the product. The equipment is flexible giving multiple options to display product, shapes link to perfume bottle shapes with soft curves and edges. Circular grouped lighting hangs directly above the central promotional table to continue the aesthetic from ceiling to floor. Added storage to all equipment elements makes sure stock is always available and easy to replenish. A strong brand fascia ensures maximum impact and a great first impression. The aluminium finish gives a polished feel whilst retaining a younger target audience.
All concepts are fully rendered prior to signing off and handing over to the architects and we support fully with a vision interpretation overview service at all stages.
FLAGSHIP STORE AT LAUNCH
COLOUR PALETTES
