...And it's for kids!
At the end of last month, Fearne Cotton launched her exciting new clothing line for kids, exclusively with Boots Mini Club.
FEARNE by Fearne Cotton has everything your little ones need to stay trendy this Autumn, from stand out prints and colourful textures to must have accessories. It’s not hard to see why Fearne was the best choice to design for kids, with her fashion forward sense of style and past design experience paired with her knowledge as a mother of two children, who better to know what kids love to wear and what they feel comfortable in.
All of the items in the collection were shot and retouched by our talented team here in the Red Creative studio for the Mini Club website, from the funky jumpers to the gorgeous dresses. Capturing the details of each piece and styling the garments simply and clearly is key for e commerce imagery as it can make the difference between someone purchasing the product or not.
We've picked out a few of our favourite pieces below!
See the rest of our e commerce photography and shop the range here