You only have to take a glimpse at the new campaign for FG4’s Kidswear collection to get that Summer feeling. With a bright sky blue backdrop and soft window effect lighting, it’s easy to feel the warmth of the Summer sun just around the corner.
The photo shoot for FG4’s Kidswear campaign was equally upbeat, as the girls dressed up in floral prints, and fantastic flower crowns, and the boys looked suitably cool in bold shirts, and sharp tailored shorts – the mood for the day was set - and it was particularly playful!
The morning saw the girls in pastel peaches and shimmering muted fabrics, and the boys in casual coral shirts, striped blazers and bright chinos. But with the upcoming festival of Ramadan approaching, the afternoon had a distinct party feel to it. With Ramadan being the ultimate party season the boys looked smarter in buttoned up shirts, waistcoats and bow ties and the girls twirled in delicate embellished dresses in golden hues.
The concept for the campaign was to mix the playfulness of Summer, with the party spirit of Ramadan. Here at Red, we wanted to create a bold statement for Summer, and so chose a bright blue backdrop that would really make the clothing pop! Using painted boards, palm leaves and flower petals – the summery vibe is hard to miss. With Ramadan we took the scene from day to evening, but kept it light and simple with a clean backdrop, and adding glittering stars; proving the party was in full swing!
The result? A bright, bold and playful campaign where you just can’t wait to say “Hello" to Summer!