The highly anticipated launch of Jennifer Anne’s first fashion collection has finally arrived and we are proud to have been chosen to work with Jennifer every step of the way. Jennifer Anne is a premium online British womenswear brand, designed exclusively for the petite and elegant woman. The range is full of wardrobe essentials featuring bright hues to bring a pop of colour to your style, alongside more timeless classics.
“I wanted to create a brand of clothing designed exclusively for petite women. For too long, petite women here in the UK have had a very poor choice available” - Jennifer
Each piece is designed and made in the UK with the highest quality materials, a key driver in the process. We wanted to harness all of Jennifer Anne’s core values and create a buzz around her launch as well as some beautiful imagery to help her create great impact for her first collection.
“The feel and the aesthetics are absolutely what I wanted to achieve.” - Jennifer
Inspired by current trends and aesthetics for the creative shoot, we kicked off the campaign with a minimal, well lit studio set that Jennifer felt best represented her brand, allowing the beautiful garments to do the talking. Our model, Lizzie Dyer, brought the clothing to life with her style and elegance linking intrinsically with the brand.
Jennifer Anne also wanted her website to look as beautiful as her campaign photography, to showcase her product in a clean and contemporary way. We kept the layout simple, focusing on easy navigation. As well as campaign photography, we shot the entire collection as ghost mannequin imagery, retouched and colour matched in-house, with a simple roll-over effect from mannequin to model emphasising shape and fit. With little elegant touches, beautiful typefaces and powerful banners we have been able to deliver effortless style and capture the brand essence.
As a finishing touch, we produced a video to emphasise the values and the mission statement of the brand mixing our photography and product cut outs in a dynamic way to tell the story.
From creative concepts, photography, E-com and retouching, to introductory video, website and newsletter design, we proudly present the new brand from Jennifer Anne.
Visit the brand yourself to see more and look out for regular blogs and email updates on new collections and promotions.
"I feel very lucky to have had Red Creative involved with my brand from the very beginning. They totally understood the image and aesthetic I wanted to convey and through their creativity and experience have achieved a fantastic result. I am absolutely delighted with the look and feel of the website not just the pure design but the production of the visuals themselves through their campaign and E-com photography, not to mention the video which we are due to release shortly. On top of that, they are a total pleasure to work with.” - Jennifer