Dulux wanted to get the media talking about their new heritage range of 112 beautiful shades, expertly curated by Dulux colourists – and what better way to do this than create a luxurious pack to visually represent the range and lifestyle.
With rich glossy colour swatches to perfectly compliment the stunning interior design photography, perfectly paired with simplistic and elegant typography – it definitely does the job. Tailored for top tier, design savvy media, this pack exudes effortless class, balancing clean modernity with a certain richness and opulence.
Design stories of the living room, dining room and bedroom are told across a series of plush postcards, individually encased in a colour relevant, rich textured envelope. These are then packaging in a beautiful box topped with a gold foil logo, along with novelty postcards of the Dulux dog and a heartfelt strapline, perfect for pinning up on your desk to brighten up your day.