Apricot have kick started their year with the release of this brand new, affordable, athleisure collection and we were delighted to work with them on the launch. The range brings together fashion, functionality and affordability whilst retaining a premium quality. Apricot Life is a great choice for the modern woman and her active lifestyle.
The range is centered around the five gym essentials to cover all work-out bases: The legging, the tee, the mesh vest, the hoodie and the scoop short. High performance intelligent fabrics, including modal blends and breathable cottons, are perfect for a cooler gym-sesh.
The shoot day was exciting and full of energy. It was all about the fabrics and how they perform, so photographically the set up was clean and simple, allowing the product to take centre stage. Our model was the perfect choice to show off this collection, creating amazing shapes and effortlessly depicting the ‘Active Wear’ look and feel. Jaqueline's worked with the team before so was confident in recreating some of the high-energy shots from the mood board. The strong energetic vibe was perfectly captured by our photographer, complimenting the feminine brand.
> Model - Jaqueline Oloniceva
> Photographer – Shareen Akhtar
> Stylist - Sophie Brewster
See more at: www.apricotonline.co.uk