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The fonts you choose can have a huge impact on the way your brand communicates to your audience. Different fonts are used for various purposes, depending on the tone and aesthetic you are trying to create. The go to categories when looking for fonts are Serif or Sans Serif fonts. They were designed to make it easier for people to read words, making most Serif and Sans Serif fonts a good fit for many different kinds of business. Some fonts are meant to be a little quirkier and make a bolder statement, those are more suitable for niche businesses with a targeted audience. So how to choose the right font? Here are a few of our expert tips to help you on your font journey. Tip #1 Make sure your font’s personality matches your brand’s personality Your typeface communicates more than your message it illustrates whether you’re direct, loud, sophisticated, playful, feminine or timeless. It’s essential not to exclusively choose based on fonts you like, but rather ones that align with your brand personality. Tip #2 Our favourite fonts Our team of designers use a vast library of fonts, but we do always have our most favourite. “go-to”ones. These are usually the most versatile and legible which makes communications much smoother to produce and means your audience aren’t having to scrunch their eyes as they read your latest promotional emailer. Some of our favourites typefaces include – Helvetica (of course), Gotham, Avenir, Fleur and Futura. Tip #3 – Going solo Don’t be afraid to use one typeface across your entire brand. Fonts such as Libre Baskerville have style variants, providing you with plenty of options to create nuances without overcomplicating your designs. Tip #4 – Font Pairings If you’re not ready to use one typeface for everything there is font pairings. The easiest pairings are partnering a sans serif front with a serif font.  But this isn’t a set rule, we often like to shake things up. For a tidy and contemporary pairing we would suggest Bebas and Montserrat. Choosing the right font is a great way to immediately create a visual experience for your audience. If you’re interested in developing a new brand image or thinking about shaking up your existing identity then get in touch, we would love to chat with you.

Here at Red Creative, ecommerce photography is like bread and butter for our Production team. We cover every aspect of the shoot from start to finish, with a dedicated team that always has your products at the centre of their focus. Here’s a breakdown of what we do: Preparation – logging in product against our detailed trackers and steaming / organising / addressing any queries ahead of the shoot, so the day will run seamlessly. Model casting – we’ll find the perfect fit for your brand to bring your products to life. Shoot day  - producing inspiring ecommerce imagery at high volume, consistently time after time. All lighting set ups and styling guides are regularly updated and referred to on every shoot, meaning your imagery will look the same online, shoot after shoot. With dedicated stylists and make up artists always on set, every detail of your products will be showcased in their very best light. Post-production – our expertise ensures every aspect, whether model or still life, adheres to your guidelines. Cleaning up backgrounds, skin retouch and enhancing product features are just a few things we’ll do to create captivating imagery that drive sales. Products shot across multiple set-ups like on-model, ghost mannequin or flat-lay are colour matched across the set so that all product views compliment each other. With a wealth of experience and knowledge, we know consistency is key for ecommerce imagery, and we take pride in our work knowing we will always deliver consistent, high quality, cost effective visuals for your brand. Interested? Get in contact to start your journey with us.

Today, the influence of short-form video content in our social media lives is undeniable. Where attention spans are shrinking and the demand for information to arrive in lovely bite-sized portions increases, short-form videos are storming through, transforming the way your brand connects with your audience. These captivating and concise videos, typically ranging from a few seconds to a couple of minutes, have become a preferred means of communication across various platforms. Here we will explore the countless benefits of short-from video and how they have revolutionised the way we engage, entertain, and educate ourselves today. So where did it all begin? The rapid rise of platforms like TikTok, Instagram Reels, and YouTube shorts has not only changed content consumption habits but also levelled the playing field of content creation. These platforms provide brands with vast opportunities to captivate your audience on a global scale through this form of storytelling. Whether the objective is to showcase your new product range, present instructional tutorials, or offer behind-the-scenes glimpses of what you get up to, short-from video adapts seamlessly to diverse marketing needs, making it indispensable to your brand’s content strategy. As the title to this article suggests, short form video is a powerful tool, when you master it there is potential to spread your brand awareness like wildfire. Here are some of our ‘must haves’ when curating your next short form campaign. Match your Audience’s Needs We have found that audiences often wish to engage with relatable content and want to instantly find something to entertain or distract them – not necessarily by searching or actively seeking it. As a result short-form platforms have rapidly experimented and honed their ability to deliver content that materials different audience’s needs, demographics and expectations. For us this means that we need to be ready to provide content across different categories and demographics. Enhanced Branding and Marketing For businesses and marketers, short-form videos offer an innovative way to promote products and services. With their visually appealing and engaging nature, these videos can deliver compelling brand messages, showcase product features, and increase brand awareness. Educational Value Whether it’s explaining your product’s USP or highlighting your garment’s unique manufacturing process short-form videos provide a valuable took for self-improvement and continuous learning. This content has revolutionised the way we learn and acquire knowledge about a brand or product. TikTok has invested in promoting education content on it’s platform, because of this the system appreciates and gives more value to this type of content. Engaging Viewer Participation It encourages creator and viewer participation. When it comes to viewers, we believe they’re looking for a sense of belonging and the chance to interact with others who share their passions. That’s why it’s vital to facilitate active viewer participation through engaging content. Versatility and Accessibility There is a sense of universality to short-form content creation and consumption. Many brands make videos that don’t require individuals to speak a specific language to understand the video’s visual contents. Such wide accessibility has helped to make their content popular across all demographics and geographies. Creative Expression Short form videos empower brands to express their creativity and share their unique perspectives and values. There is no need now for long-winded explanations, you can get straight to the point of who you are and who your brand represents. This engaging storytelling technique creates and immersive experience to your viewers, leaving a lasting impact. Whilst short-form video content offers numerous advantages, it also comes with its set of challenges. Here is a quick summery of the pros and cons of utilising short-form videos in your strategy. Pros: High Engagement: Short-form videos capture viewers’ attention quickly, leading to higher engagement rates. Versatility: They can be used for various purposes, from entertaining content to educational tutorials. Cost-Effective: Creating short-form videos is often more budget-friendly than producing longer content. Mobile-Friendly: As most short-form video consumption occurs on mobile devices, it aligns with the mobile-first trend. Shareability: They are highly shareable, making it easier for content to go viral and reach a broader audience. Cons: Limited Message: Due to their brevity, conveying complex or detailed information can be challenging. Competition: The popularity of short-form video platforms means intense competition for viewer attention. Production Quality: Maintaining high production quality within a short timeframe can be demanding. Copyright Concerns: Unauthorised use of copyrighted material can lead to legal issues. Future of short form video content As technology evolves and consumer preferences shift, the landscape of short-form video content continues to evolve. The future promises innovations in formats, interactive elements, and augmented reality integration. Staying at the forefront of these developments will be essential for brands. Whether you are a viewer seeking information or a business aiming to engage your audience, short form videos offer a world of possibilities. Embraces this visual revolution, and unlock the benefits of short-from videos in your social strategy. If that sounds like we could be the perfect partner for you, then let’s make something great together.

With GWD UK. Supporting the launch of an exciting Womenswear and Kidswear brand in the UK. Since it’s launch in 2023 the team here at Red have been working tirelessly on everything from brand development to a social engagement strategy, building and maintaining GWD’s voice across all of its channels to the success it is today. GWD is a contemporary British fashion brand created by design legend and iconic retailer George Davies. Specialising in clothing for women and kids, GWD uses the knowledge gained by George and the team over the past two decades to create products customers love and trust. We were tasked with four core goals to assist the GWD team in gaining traction in the UK fashion section, establishing them as a high street name. What We Did GOAL 1 Brand Development Starting from the foundations the creative team formulated an exciting Brand Bible containing everything from GWD’s logo, fonts, colours and visual direction. This ensured coherency across any material from videography to website UX. We also worked towards establishing the brand’s tone of voice, providing relatable taglines and manifestos for their customers to engage with GOAL 2 Content Production The beauty of being a full service agency is we can create all your content under one roof. From creative campaigns to ecommerce visuals, the team covered all visual materials in house with both location and studio shoots. We were challenged with producing video-first content for Instagram Reels and TikToks to drive growth and engagement. Producing video-first content for Instagram Reels and TikToks to drive growth and engagement. GOAL 3 Social Engagement Strategy From defining the mission to delivering the strategy, we took the time to understand GWD’s ethos and values to ensure our plan took them to the next level. As the brand growths from strength to strength we will ensure the strategy evolves with them, keeping them up to date across all their digital touch points. GOAL 4 Website Management We were tasked with three elements for GWD’s website. The framework development, providing a bank of assets and managing it post launch. You deserve a website that puts your brand centre stage and GWD was no exception. Marrying function with beauty is what we do best, ensuring their website converted users into customers. The Results Organically reached 123K customers within the first 3 months of launch. Increased ROAS by 20% Generated over 27k engagements Rachel GWD’s resident Creative Content Manager, said: "Working with the Red Creative team has always been a seamless process. From generating fashion-forward and innovative concepts for our campaigns to executing these campaigns with impeccable attention to detail, we truly couldn’t ask for more of a creative agency. Every member of the team whom we have worked with has brought passion, dedication and a drive to not only fulfil but exceed our briefs to a top-quality standard. We’re very lucky to work with Red Creative and can’t wait to see how they can elevate the GWD brand further in the years to come". If that sounds like we could be the perfect partner for you, then let’s make something great together.

We Are Red Creative. A full service agency providing striking shoots, powerful productions and stand out content, from concept to reality, unlocking your true potential. Our purpose at Red Creative is to unlock your true potential. It’s important to us that we’re an honest, transparent and proactive full service creative agency who don’t go around ticking boxes, we like to be ambitious and change the game. From campaign photography, to digital marketing ads, we know better than anyone one size doesn’t fit all. Thats why we’re focused on creative and business-specific solutions rather than cookie-cutter packages. So why work with us? How exactly can Red Creative help brands? Here’s a list of various ways: Strategy – Creative strategy, Art direction, Content strategy Organic Social – Social Content (Reels, TikTok, Influencer content) Campaign Creative – Strategy, Planning, Production and Campaign Activation Ecommerce -  Our team of photographers, videographers and stylists know how to showcase your product Brand Development – On Social Media and Offline – Our creative team can build an aesthetic & brand positioning for you on social whether that’s from a design perspective or TOV. Motion Graphics & Animation – Our talented team can deliver incredible motion graphics & animation content for your socials and website. If that sounds like we could be the perfect partner for you, then let’s make something great together.