• Kenson Tyler-Lai

FG4 Boys taking off on location!

The new Summer collection from FG4 was the perfect opportunity to get back out on location - and with the photoshoot taking place at a live airfield in Gloucestershire, needless to say, the boys were in their element, posing in helicopters, airplanes and fire engines. All of these elements made for a contemporary campaign which we were able to showcase in store windows as well as throughout the interior of the stores with lookbooks and printed pos.

Our campaigns always start with an overview of the market, looking at FG4's competitors and how we can go one better. A clear understanding of the product focus for the season and we are away. Developing concepts and ideas for windows alongside the shoot to ensure everything will come harmoniously together at launch. Streamlining windows based on sales to ensure the flagship stores are standout show-stopping windows is key.

With such a great location we couldn’t help but capture a few behind the scenes shots... watch this space for more campaigns coming soon.

#FG4 #Fashion #GeorgeDavies #2019

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