• Kenson Tyler-Lai

Just Jewellery

We wanted to achieve a fresh new aesthetic for the Hereford based jewellery brand Henryka, conveying a younger, more contemporary feel. From model and still life imagery to lookbooks and website content, these clean contemportay layouts allow these exsquisite, individually designed pieces to pop.

The whole process starts with concept and strategy, understanding the target market and tailoring the new look and feel to suit their needs. Finding the perfect model was crucial to achieving this. The beautiful Grace modelled the jewellery in elegant relaxed posing, her make-up was made up of dewy natural tones and bushy brows, her hair loose and whispy for an effortless look and feel.

We captured the essence of the 4 stories; Shapes and Stones, Botanics, All Creatures Great & Small and Birds and Bees in subtle, non-contrived way, again to achieve that contemporary style.The subtle variation in background sets allows for a library of images that compliment each other and work perfectly alongside each other within the look-book.

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