• Kenson Tyler-Lai

FG4 is Hotting Up For Summer

When the weather decides to take a turn for the worse (despite it being almost Easter), there’s nothing better than a photoshoot in a tropical glasshouse to get you in the mood for some sunshine!

FG4’s New Womenswear Collection is the epitome of Summer - Sunshine colours, bold tropical prints and chic, catwalk-led shapes. Showcased beautifully in a Tropical Glasshouse, amongst the colossal palm trees and birds of paradise flowers, we were able to bring the collection to life mixing the tropical backdrop with clean white fabric drapes to ensure the collection pieces were at the forefront of every image.

We wanted the images to feel bright and fresh but with a rich, luxurious undertone to compliment the signature FG4 styling. Next challenge - to link this tropical campaign into the store windows. The main aim being to create an eye-catching window display relating seamlessly to the model shoot, whilst showcasing the mannequins - but with 30 stores across Saudi Arabia to install, the components need to be achievable to install in a short space of time, yet maintain strong impact and immediacy.

... Et voila! Colourful tropical leaves layered up to create a colourful backdrop which links to key colours in the collection and compliments the campaign imagery. And a swing for the mannequin to sit on added to that playful, free spirit feel. Woohoo, Summer is here!!

#2018 #womenswear #FG4 #Styling #Location #Holidays #womens #PhotoShoot #Campaign #GeorgeDavies #Lookbook #Summer #Fashion #photography #RedCanDo

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