• Kenson Tyler-Lai

Farewell Summer

The last day of summer is here! And everything is starting to feel a lot more autumnal already. The leaves are starting to change colour, the weather is noticeably cooler and all our favourite shows are back on the television.

As we begin to enter the new season and transition into the colder months, there is nothing more satisfying than looking at the latest fashion trends to inspire our winter wardrobe.


Romantic ruffles, flawless faux furs and statement outerwear are key trends this season and they can all be found in FG4’s new Autumn/ Winter collection for women. Full of stylish jackets and warm jumpers, you will be glad to be putting away your shorts and t-shirts after seeing this collection.

When it came down to creating the look and feel for the campaign imagery, our designers thought a street style photo shoot would compliment the clothing perfectly.

The location of the shoot had to look Instagram worthy and Cheltenham ticked all the boxes. It had the magic combination of elegant buildings and beautiful greenery, ideal for anyone to take a quick selfie and ideal for our photo shoot.

Cheltenham provided a wide range of backdrops for the team to work with, from iron railings and grand doorways to fresh flower stalls and foliage framed coffee stops, resulting in a beautiful collection of images that showed the clothing off wonderfully.

Go behind the camera and see what our incredible team of stylists, designers and photographers got up to on set. Location shoots can have their difficulties but they always fun. It's a chance to get a change of scene and become inspired by what's around you.

Keep an eye out for our imagery and the new Autumn/Winter collections on the FG4 website

#FG4 #womenswear #womens #Clothing #Fashion #styling #PhotoShoot #Photography #Location #Cheltenham #Gloucestershire #campaign #product #Model

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