• Kenson Tyler-Lai

The TU Heat Wave

With the weather warming up, there is no doubt that summer has officially arrived. Over at Sainsbury’s TU they have launched their holiday shop collection, perfect for relaxing on the beach or throwing the garden party of the season. However you choose to spend your time in the sun, Sainsbury’s TU has got you covered from head to toe.

Speaking of toes, check out the footwear imagery on the Sainsbury’s TU website, simply shot and styled by us at Red Creative. Including a mixture of model and still life photography, the footwear was shot on a minimal background to allow for the products to truly shine.

Bringing in the text along side the photography, as shown on the loafers image, makes for a diverse layout and keeps the design of the webpage exciting and engaging.

See more of our footwear imagery here

The inspiration for the still life photography came from the model shots that had been taken on location. Beautiful palm leaves, textured surfaces and bright colours were brought into the sets to connect the two shoots together and create a cohesive collection of images that sit well together on a webpage.

One of our favourite touches is the swimwear gif we created. Highlighting the vibrant colours of the swimwear against the dotted white background draws your eye to that section of the website. It also shows off several bikinis rather than just the one. If you fancy seeing the gif in action and maybe picking up a new swimsuit or two, visit here and enjoy the sun!


#summer #sun #hot #weather #sunshine #holiday #footwear #swimwear #beach #heatwave

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