• Kenson Tyler-Lai

How to Stand Out in the Crowd

Our sister brand FG4 Woman trades successfully in Saudi Arabia and is growing year on year in a difficult and challenging market. We work hard to deliver engaging, stand-out campaigns for the brand with windows that are bespoked for the Arabic market.

The Campaign Windows are an exciting challenge for us each season and when we can't show model photography due to cultural rules and restrictions, it get's really interesting. We always love a challenge and for Spring '17, we designed bespoke fashion illustrations, created directly from our photography shoot with the lovely Eline.

In store and for the look books we were able to use fully-recognised imagery of Eline, creating a contrasting set of images to showcase the new collections. A full company production from design, through to photography, retouch and artwork.

Look out in April for FG4's new UK website to see collections and find out about the brand.

#illustration #photography #womenswear #fashion #design

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