THE BRIEF

To create a range of packaging labels to visually portray the diverse set of fragrances on offer across all the Vilavie Bodycare products, with a focus on bright, vibrant colours to compete with brands such as Bath & Bodyworks and L'occitane, showing the essence of the fragrance through an abstract textured pattern to give a modern take.  All ideas are created alongside a marketing storyboard for each visual to support the subsequent promotional work.