ESPO EXERCISE BOOKS BROCHURE

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THE BRIEF

To update the brochure with modern, engaging content which will connect with teachers and purchasing decision makers alike. Key to the project was injecting fun into the imagery which we did with the use of our young models and bright, clean still-life imagery. No more boring pack shots, the brochure delivered a pacey new look with streamlined graphic content which focused on the exercise book sizes categorising them into groups which allowed us to minimise the amount of text required. It was a challenge, but the results spoke for themselves with increased sales and imagery that could also be used across social media and websites.

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