FG4 BOYS LOCATION

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THE BRIEF

To create an exciting backdrop, colourful and vibrant for the boys transitional collection with versatility to shoot with different props for the varying age groups. Fire engines, helicopters and aeroplanes! We had it all going on. The campaign was a triumph, we were able to deliver the colour and feel of adventure we were looking for on location and bring it all through into sleek look books and bright, contemporary windows.

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The window components delivered longevity with double sided printed banners and 6 sided cubes holding mixed imagery which could be rotated and changed week by week alongside new mannequin VM.

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