To design a contemporary set of cards within a bespoke box to set the tone for the new collection of colour offering for the season, delivering a clean aesthetic to showcase the beautiful photography. We chose to mix a clean sans serif font with a scripted font to deliver an aspirational yet attainable take on the design. The layouts came together from a series of mood boards we produced to capture the style and the final quality of print on both postcards and the box was key to delivering a superior finish for the PR team to use.