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FG4 Boys taking off on location!

The new Summer collection from FG4 was the perfect opportunity to get back out on location - and with the photoshoot taking place at a live airfield in Gloucestershire, needless to say, the boys were in their element, posing in helicopters, airplanes and fire engines. All of these elements made for a contemporary campaign which we were able to showcase in store windows as well as throughout the interior of the stores with lookbooks and printed pos. Our campaigns always start with an overview of the market, looking at FG4's competitors and how we can go one better. A clear understanding of the product focus for the season and we are away. Developing concepts and ideas for windows alongside

Summer with L'Azurde Jewellery

Introducing L'Azurde - the largest gold and jewellery designer, manufacturer, and distributor in the Middle East and the 4th largest jewellery manufacturer worldwide. Our experience in the fashion world is invaluable to the L'Azurde brand, pushing boundaries and evolving their brand into a more contemporary, fashion forward aesthetic fit to expand around the globe. Working closely with the L'Azurde marketing team, we lead the creative path for each campaign from start to finish. Starting with the top line concepts, we create that marketing story to set the tone for the season. We then look at everything from model & still life shoot creatives, to the seasonal colour palettes & graphics, to t