January is brighter with Joules

The one thing that is always reliable this time of year in the UK is the wet weather. But just because the forecast is a bit gloomy doesn’t mean your wardrobe has to be. Joules has a fantastic range of clothes that are not only bright and beautiful but will also keep you from getting damp on the dog walk or the journey to work. Joules always injects colour and charm into each of their products, making them unique and a delight to own. We used powder blue backdrops in these images to compliment the blue tones of the bags and tanned shoes and also contrast against the pop of yellow. The composition of these images were thought through to ensure they were perfect for digital website banners, fi

That 70s Vibe

2018 has arrived and with a whole new year ahead of us, we decided to look back at one of the most influential decades in modern history for inspiration for our latest photo shoot. When approaching the idea of bringing the seventies into the studio, it was important to create the right atmosphere. Props like an old record player, potted foliage and textured materials were all brought into the studio to give the feeling this set up could be someone’s home in the seventies. A patterned screen and different colouramas made two different spaces for the model to interact with, producing a wide range of imagery. Connecting the old with the new was the main note when it came to styling the model. N

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