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The Taste of Italy

With summer just around the corner, we have been getting in the mood with Zohoor Alreef by creating a quirky Italian Fig campaign. Zohoor Alreef sell a wide range of perfume and body and skin care products, based in Saudi Arabia. They set out to create a buzz around their new fragrance, Italian Fig, by using bright colours and statement graphics to catch the eye of customers. We kicked off the campaign with a creative photo shoot, drawing inspiration from vibrant colours, playful shapes and quirky ideas. The lighting was kept bright and fresh to ensure the products and props stood out, as colour was key. With Italian hints in each photo, we successfully managed to bring the product to life a