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How to Stand Out in the Crowd

Our sister brand FG4 Woman trades successfully in Saudi Arabia and is growing year on year in a difficult and challenging market. We work hard to deliver engaging, stand-out campaigns for the brand with windows that are bespoked for the Arabic market. The Campaign Windows are an exciting challenge for us each season and when we can't show model photography due to cultural rules and restrictions, it get's really interesting. We always love a challenge and for Spring '17, we designed bespoke fashion illustrations, created directly from our photography shoot with the lovely Eline. In store and for the look books we were able to use fully-recognised imagery of Eline, creating a contrasting set o

Jennifer Anne Launch

The highly anticipated launch of Jennifer Anne’s first fashion collection has finally arrived and we are proud to have been chosen to work with Jennifer every step of the way. Jennifer Anne is a premium online British womenswear brand, designed exclusively for the petite and elegant woman. The range is full of wardrobe essentials featuring bright hues to bring a pop of colour to your style, alongside more timeless classics. “I wanted to create a brand of clothing designed exclusively for petite women. For too long, petite women here in the UK have had a very poor choice available” - Jennifer Each piece is designed and made in the UK with the highest quality materials, a key driver in the pro

Dusk Dawn

We loved bringing these gorgeous homeware pieces to life, shooting with a mixture of organic minimalism and industrial textures, taking inspiration from concrete structures and London’s brutalist architecture. We used a selection of different grey tones and textures to enhance colour pops and tiny details within the products. We experimented with different compositions, using a combination of overhead, room set ups and detail images to create a varied and exciting story. The lighting is crisp and moody to replicate the still hours of the morning, which allowed us to play with shadows and give depth to the images. We kept the colour pink a consistent theme throughout the different images to a

Food Glorious Food

We all love our comfort food, especially in the colder months, so we thought we would capture this through a photographic story of temptingly rustic images. With food as the focus, lighting is key to define textures and make the food look beautifully appetising. So we wanted to explore different lighting techniques to convey a unique look and feel across each image. The first image draws inspiration from the classic literature of Miss Havisham. Using soft lighting and cool tones, paired with a shallow depth of field to throw the props out of focus, we created a soft and feminine feel. For the second image we used the same hot chocolate as the focus, but re-styled the setup to dramatically ch

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