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Apricot Life

Apricot have kick started their year with the release of this brand new, affordable, athleisure collection and we were delighted to work with them on the launch. The range brings together fashion, functionality and affordability whilst retaining a premium quality. Apricot Life is a great choice for the modern woman and her active lifestyle. The range is centered around the five gym essentials to cover all work-out bases: The legging, the tee, the mesh vest, the hoodie and the scoop short. High performance intelligent fabrics, including modal blends and breathable cottons, are perfect for a cooler gym-sesh. The shoot day was exciting and full of energy. It was all about the fabrics and how th

Meet our Stylists

Paige Anthony @paigeanthonyy Paige is the newest member of our team, fresh from Brighton University where she styled, photographed and illustrated her own magazine. Her look is eccentric and colourful with a touch of grunge, pulling style inspirations from sportswear mixed with Harajuku subculture. Within the company she is part of the social media team, as well as in house styling for still life and model ecom imagery. If you could style anyone? 'Miley Cyrus' Favourite fashion icon? 'Baddie Winkle, she is living proof you’re never to old to wear what you want' Key Pieces for S/S 2017? 'Pastel Sequins' Lucy Higgins @lucy.e.higgins Lucy graduated with a degree in photojournalism from Leeds U

King Fashion

Let us take you backstage on our recent King Fashion photography shoot. From initial mood-boards to the final imagery, lets see how it all happens. King Fashion is a British online fashion wholesaler that design, manufacture and distribute on trend clothing. Harry Wilde and Whatever Forever are just some of their brands which feature in this shoot, from authentic British design with traditional preppy undertones to urban street style with a mix of heavy graphic tee’s and sweatshirts. These jersey sweats are perfect for staying on trend even on the laziest of days. Models Zara Sparks and Charlie Frederick arrived at our London Studio early and get straight into the action. Hair and make-up

Time to get Active - 3 easy steps

STEP 1 - GET GEARED UP TO GO We recommend LNDR, the brand is designed with consideration to the modern active lifestyle. Pieces are both effortless and functional. Each design blurs the line between casual everyday and technical performance-wear. Quality, fit and comfort are essential, as functionality blends with clean aesthetics. https://shop.hipandhealthy.com/ STEP 2 - FIND YOUR 'GET FIT FOREVER' GYM We know it can be difficult finding the time, the motivation and the right gym or pool to get going. It needs to be easily accesssable, convenient and suit your individual needs. Try payasugym for flexible gym access to suit modern day life - http://www.payasugym.com/ STEP 3 - DON'T DIET - JU

Launching FG4 Originals Collection

Boys will be boys with the new FG4 Originals Collection. Shot in a playground, these boys show off the new casual collection with cool poses and action shots. Dominated by a burgundy, blue and grey colour palette and paired with soft jersey materials, FG4 Original’s is perfect for that laid back, street-style look.